When we talk about how does social media impact us as a brand, most people would say that Facebook and Twitter are the key players. But little do most of us know that Instagram has something to offer too! Yes, real Instagram followers has an impact on our social media activities too!
The recent merger of businesses is already turning out to be a success in terms of providing another venue for businesses to showcase their services. So how can we make use of this partnership to boost up our business presence? Let’s discuss the potentials and pitfalls.
Most businesses make the mistake of assuming that their online presence on social media platforms is enough to gain ground. However, it is important to note that there are still a lot of other places where we can gain a substantial amount of exposure if we play our cards right.
It is therefore important to understand how does social media impact us as a small business. While a lot of companies jump on the bandwagon and create an account on every popular social platform, it is important to remember that most users on these platforms are looking for specific things. Hence, it is important to focus on what your customers or prospects want to see and share with their friends, colleagues, or family members.
As mentioned earlier, most users on social media sites are searching for content that is specific to their needs. Hence, if you are in business, it is important to keep this in mind and look for opportunities to provide answers to the queries and solve problems that your target audience is expecting to be addressed.
This will not only help you gain more traffic on your site but also improve your reputation among your prospects. In addition to this, it helps you build relationships with your prospects and customers, which are highly beneficial when you want to promote new products or services. Hence, it is no wonder that social media has been seen as one of the key components of a successful business marketing strategy.
Another question that many marketers ask is how does it impact our credibility in the industry? It all boils down to this, if you have nothing to offer your prospects or customers but rather just some sales pitches, then you will lose a lot of people.
Hence, if you offer quality content on your pages or blog, you will become a real person and not a number. Also, never make your posts or sales pitches too general as this will not only bore your followers but also turn them off.
Focus on your niche market and give them relevant information that they can use. The best way to do so is to use bullet points and short paragraphs instead of long explanatory paragraphs.
How does Instagram followers impact our image as a brand? Many businesses feel that social media sites such as Twitter are not very friendly towards their brands because the spammers tend to abuse the privilege of being a member of the site. However, this is not true anymore as you can easily identify spammers once you become a member of the site.